Reform Studio - Egypt 2020

Mariam Sherif & Hend Helal

Reform portrait

COUNTRY
Egypt

DIPLOMA
Bachelor of Science in Applied Sciences & Arts, graduated from the German University in Cairo, major in Product Design.

DATE OF INCORPORATION
01.01.2014

DISTRIBUTION
Reform's Summer Popup Store (3month yearly), Mounaya Gallery, La Maison Blanche Popup store

SOCIAL MEDIAS
Facebook
Instagram

MOTIVATIONS
Reform’s main reason for expanding into the fashion industry is because of the opportunity to use our fabrics “Plastex” in an unique sector like fashion that will help the brand easily to increase its impact environmentally and socially, spread awareness and make a difference.

VALUES LINKED TO THE MMM (CRAFT TECH CARE & GIVE BACK)
The focus of innovation lies in transforming discarded wasted plastic bags into new raw material that has environmental, social, & economical benefits. Also we want to collaborate with other Mediterranean designers.

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Reform portrait