Fashion at the Royal Academy of Fine Arts in Gent
DATE OF INCORPORATION
Totokaelo (NYC), World Market (Stockholm)
"OpenMyMed Prize is a very nice opportunity for us to learn more about the main guidelines for our brand, and have a better overview of the marketing, sales and communication strategies we need to settle in order to achieve our goals. Our company LRNCE has reached a main point now and the expertise and experience of brand specialists will help to secure our growth, and advise us in our strategy for the next years."
Laurence Leenaert studied Fashion for 4 years at the Royal Academy of Fine Arts in Ghent, Belgium. In 2013, she joined the BLESS team in Berlin, and the same year she launched her brand LRNCE, and began to manufacture her own bags. In 2015, she decided to move to Morocco to develop her brand, and work with local artisans. Since then, she has also made hand-woven blankets, carpets, pillows, hand-painted ceramics, wooden mirrors, sandals and kimonos. In 2017, LRNCE opens its first showroom in Marrakech, and welcomes a new partner Ayoub Boualam.