Bachelor at Parsons School of Design (NYC)
Master at Instituto Marangoni
DATE OF INCORPORATION
Multi-brand boutiques at Beirut, Bahrain and Geneva, ABC (Lebanon)
"Sarah Melki (2016) was the first to inform us about the OpenMyMed Prize and the great experience she went through and she strongly recommended to take part of it. Additionally, we strongly believe that the OpenMyMed Prize will assist us in gaining more exposure on an international scale both on a retail and wholesale aspect. The prize will provide us with more visibility as a result it will help us introduce SECOND.st shirts into concept stores all around the world such as Dover Street Market (London/NYC), Opening Ceremony (NYC), The Broken Arm (Paris), Totokaelo (Seattle/NYC), Tres Bien (Sweden), Grandpa (Sweden), Storm (Copenhagen), Nomad (Toronto) etc… The prize will allow us to meet international designers and exchange business thoughts and ideas with one another as well as get introduced to experts in the fashion field and learn about their experiences."
Second St. was conceived in 2nd St, Alphabet City, NYC, where both Sarah Hermez and Tracy Moussi lived while attending Parsons the New School for Design. Disillusioned with the fiercely consumer-driven nature of the fashion world, they set out to create an alternative path through which the production of urban and dynamic clothing could help foster the talent of budding designers. Sarah and Tracy devised a plan to support free creative education in a partnership with Creative Space Beirut, a nonprofit school for fashion design. Partnering with George Rouhana, Second ST., a socially conscious brand with a playful take on the classic shirt, was brought to life in Beirut.