OpenMyMed Festival

Take part to the global cultural influence of Marseille with the OpenMyMed Festival


The MMM has created and organizes the OpenMyMed Festival each year, which gives Carte Blanche to a young designer allowing him to present his creative universe, highlight his uniqueness, his audacity, his passion, and his commitment to Marseille.
Produced in collaboration with the Museums of Marseille, the OpenMyMed Festival has succeeded in establishing itself to an international level, in only 4 years.
After the Carte Blanche Yacine Aouadi, Couturier of the Maison AOUADI Paris, in 2016 "Hommage à ma ville 13015", Simon Porte Jacquemus, creator of JACQUEMUS: "Marseille je t'aime" with the fashion show "Les santons de Provence" in 2017 at MUCEM, placed Marseille on the world stage of the fashion capitals. In 2018, it was the turn of Christelle Kocher, creator of KOCHÉ, to take over Marseille and reveal it around her street couture identity, with her Carte Blanche "Le Sud Bébé!".
In 2019, the MMM presents for its Festival, the general public exhibition "OpenMyMed: Opus on fashion creation in the Mediterranean" labeled by the Ministry of Foreign Affairs and Europe, at the Museum of Decorative Arts, and fashion, Château Borély. On this occasion, the MMM asks Yacine Aouadi, first guest of honor of the OpenMyMed Festival to take the Artistic Direction with Matthieu Pabiot, stylist and President of AOUADI Paris, to stage what makes the singularity of our adventure started since many years. The look of memory with the founding in 1988 of the Fashion Museum of Marseille, to build and enrich its heritage made up of more than 7000 pieces, and to participate in its cultural programming. Together they are the curators of this exhibition which celebrates the creative effervescence represented by the 30 brands selected from the former laureates of the lasts OpenMyMed Prize 2010-18 competition, and representing 11 countries of Mediterranean.




[2019] OPENMYMED : OPUS ON THE CREATION OF FASHION IN THE MEDITERRANEAN



[2018] OPENMYMED x KOCHÉ



[2017] OPENMYMED x JACQUEMUS



[2016] OPENMYMED x AOUADI PARIS

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