The Maison Méditerranéenne des Métiers de la Mode (MMMM) was founded in 1988 and has several missions, one of which is to find, reveal and support the NEW GEN MED.

The OpenMyMedPrize was created in 2010 to provide targeted support to young labels in 3 major and fundamental areas, being Brand Marketing Strategy, Marketing Communications and International Development. Each year, twenty laureates (M MAJOR - from Marseille and it is surrounding Region & MFP - from Mediterranean countries), are chosen by an international jury  of professionals from the Fashion World, and by a public vote.

Over the last 6 years the OpenMyMedPrize competition has supported 71 laureates with an international positioning. This support package has an estimated value of €30k for each laureate. This prize is part of OpenMyMed Festival, a showcase of the missions of the MMMM. This year, Festival’s guest of honour is the Fashion local Designer, and internationally renowned JACQUEMUS.

Be one of the laureates in the 2018 OpenMyMed Prize competition

  • Participation terms and conditions:
     - Already have had at least two collections made available for sale
     -English is obligatory: reading, writing and spoken

You must live in one of the following countries: Albania, Algeria, Cyprus, Croatia, Egypt, France, Greece, Israel, Italy, Lebanon, Malta, Monaco, Montenegro, Morocco, Portugal, Slovenia, Spain, Tunisia, Turkey and Marseille.
For more information:




January – September 2017: Applications

December 2017: Jury

January 2018: Announcement of the laureates

May – June 2018: Meet’in Marseille during the OpenMyMed Festival