The Maison Méditerranéenne des Métiers de la Mode (MMMM) was founded in 1988; one of its goals is to reveal and support future Mediterranean fashion designers.

OpenMyMed Prize, created in 2010 provides targeted support for the 3 fundamental needs of young labels: Brand Strategy, Communication and Trade. 20 laureates (M MAJOR : Marseilles and its surrounding Region and MFP : Mediterranean countries) are selected by an international jury of fashion professionals and a vote by the General Public.

In 6 years OpenMyMed Prize has mentored 71 laureates with an international positioning. The support package for each laureate is estimated to €30k. This prize is part of OpenMyMed Festival, a showcase of the missions of the MMMM. The Festival’s guest of honour in 2017 will be the Fashion Designer JACQUEMUS.

The Maison Méditerranéenne des Métiers de la Mode (MMMM) launches the 7th edition of OpenMyMed Prize dedicated to young Mediterranean talents. The programme has adjusted the endowment to match the expectations of young fashion entrepreneurs by focusing on the essential positioning tool: « BRAND STRATEGY ».


Have had at least two commercialised collections
English is obligatory: written, read and spoken)

- Category M MAJOR: You are domiciled in Marseilles or its surrounding Region. Apply here
- Category MFP: You are domiciled in: Albania, Algeria, Croatia, Cyprus, Egypt, France, Greece, Israel, Italy, Lebanon, Malta, Monaco, Montenegro, Morocco, Portugal, Slovenia, Spain, Tunisia, or Turkey. Apply here

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