Laureate of the OPENMYMED PRIZE competition in the 2015 M MAJOR category, Valérie Broux presents her 2017/18 Autumn-Winter collection at the Panorama Berlin Fashion Trade Show, thanks to the partnership put in place by the MMMM. Discover her career so far, up to Berlin.
1.) Why are you participating in the Panorama Berlin Trade Show and what are your objectives here?
Participating in the Panorama Berlin trade show is an amazing opportunity not to be missed. Participating in a trade show outside of France is a first for my label. My objective is to find some concept stores in Berlin, to get known and discover other universes.
2.) You were a laureate of the OPENMYMED PRIZE competition in the 2015 M MAJOR category. What did you get from your year with the Maison Méditerranéenne des Métiers de la Mode (MMMM)?
The OPENMYMED PRIZE was a pivotal year for me, getting to know the experts at the MMMM with their objective overview of my work, and participating in events and workshops in Marseilles to get my jewellery label known. I was also able to meet other talented creators and designers and discuss ideas with them. The surroundings and atmosphere helped my young label develop and progress.
3.) Since then, what are your projects, what are you doing now? What development strategy did you have?
Since 2015 I have had between 10 and 15 points of sale in the region. I was present at the MIF (the trade show for products Made In France) in Paris, as well as other creator and designer trade shows in different parts of France. At the MIF I made a number of international contacts, in Switzerland, Barcelona, New York, and Dubai.
Also, with three other women designers we created "French Compagnie" (FC) an association which supports art and creations Made in France; we now have 34 member creators and designers. Through FC we bring together and share our skills, know-how and networks. We are considering opening a concept store in the region in 2017. Personally, I am also planning to open an international e-shop.
Offering and providing dreams and continuing to make use of new technologies is my number one objective. This year I am going to create 2 bags from my collections S and B in Plexiglas and in 3D, a new journey begins for Valérie Broux ...
Visit the trade show here