The market survey "What do women wear in 2016" by MyPersonalCloset.fr, showed that jeans and the little black dress are timeless.
Over the last 30 years Marseilles has become the Eldorado for the jeans industry, and has seen the births of Guess, Rica Lewis, H Landers ...
But at the moment the market leader is Kaporal with sales of €130 million, managed by Laurence Paganini, who also happens to be a Board Director of the Maison Méditerranéenne des Métiers de la Mode.
As far as the little black dress is concerned, it is the basis of the Mediterranean wardrobe.
The 2015 MFP laureates provide various styles of little black dresses, particularly with Mademoiselle Hecy, Say My Name and Stella and Lori.