THE 2017 OPENMYMED PRIZE: Talked About In The International Press!


OPENMYMED PRIZE 2017 © Charlotte Lapalus

The OPENMYMED PRIZE competition was launched on 19 October. Open to 19 Mediterranean countries, it attracts a lot of attention from the international fashion public; for example ELLE Croatia which this week features a full page article, available online. 

Each year the OPENMYMED PRIZE provides 20 laureates, 10 young designers from Marseilles and its surrounding Region from the M MAJOR competition and 10 Mediterraneans from the MFP competition, with targeted support for the 3 fundamental needs of young labels:  Brand Strategy, Communications and the Fashion Trade. The support package for each laureate is estimated to cost €30k.

In 6 years the OPENMYMED PRIZE has professionally supported 71 laureates with the help of its private and public sector partners. This is to make sure that they become established in their area in a sustainable manner, develop their business on the international market, and generate as many Success Stories as possible: Charles & RonDavid CatalànFolklo by KaJanjicLa NouvelleLSongeMaid in LoveMarion VidalPaolo ErricoRula GalayiniVan Palma… 

Young designer candidates for the M MAJOR and MFP competitions have until 30 November to register their application HERE.

This prize is part of the OPENMYMED Festival, a shop window for the missions of MMMM, whose guest of honour in 2017 will be the Fashion Designer JACQUEMUS.

OPENMYMED PRIZE 2017 © Charlotte Lapalus