Emma François created the Marseilles based label Sessùn and was discovered by the Maison Méditerranéenne des Métiers de la Mode (MMMM). She was awarded the Fashion Designer of the Year prize in 1999. Today she is a member of the MMMM's Board alongside Sidney Toledano, CEO of Christian Dior Couture, and Françoise Montenay, President of the Supervisory Board of the Maison Chanel. Now it is her turn to support young talented fashion designers.
In 2017 the Marseilles label celebrates its 20th Anniversary, with growth of 20% and Sales of €18 million. A brilliant way for this Success Story to celebrate the event and continue its ascension with the arrival of a new shareholder at 43%, Experienced Capital Partners. Matthieu Gamet, President of the MMMM, talks to us about the important role this partner plays in the MMMM's missions.
What role does Emma François, the founder of the label Sessùn, play in the MMMM?
Emma is very fond of the MMMM and its team ever since the day she presented her business project twenty years ago. As a Board Member her role is essentially strategic. We take advantage of her experience and cultural sensibility. She regularly receives students studying Master 1&2 in Management of Fashion Trades in her company. She considers this to be very important. Training and education is the top of the pyramid in terms of our missions.
In 2006 and 2010 Emma participated in the creation of the Licence (undergraduate) and Master degrees at Aix-Marseilles University. We share with the President Yvon Berland, and the Vice-President Jean-Philipe Agresti, one main objective, being, to develop the courses with the creation of two University Chairs in Fashion, “Fashion Crafts & High-Tech" and "Retail 3.0".
She is also attentive to the creative side, and sharing knowledge and skills with the 20 laureates of the OpenMyMed Prize competition. Every time the MMMM creates an ambitious project, Emma is always enthusiastic about it. The Sessùn Brand is also a partner of the OpenMyMed Festival, whose reputation, acquired over the last two years, has provided Marseilles with a platform for international communication.
What inspires you about the success of Emma François?
Emma is a friend and although I will not betray our non-fashion relationship, I will say this, she is the sort of friend I wish everyone could have. From the professional point of view, I respect her and admire her. For the last 20 years she has been a model of modern woman: creating her label, running her business and being a mother...
Creating and living in Marseilles was Emma's choice. As it was to make her label desirable, creative and financially attractive, so that she could choose the time to bring in the best partner. Frédérique Biousse is a very demanding businessman, but he also loves Marseilles. We wish this exciting partnership all the success it deserves.
In conclusion, for all these "young and passionate women fashion designers" which make the MMMM strong, Emma opened the way.
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