Welcome to our 20 OpenMyMedPrize laureates: Amine Bendriouich (Morocco), Artem Atelier (Spain), Dioralop (Croatia), Ece Olzap (Turkey), Erin Adamson et le Feuillet (France), Eliran Nargassi et Hannah (Israel), Nour Najem (Lebanon), Okhtein (Egypt), Pteja Zorec (Slovenia), Susana Bettencourt (Portugal), et No Season Atelier, Noelle Praticci-Roux, Romane Petrosino, William Naim, Noa-Kis, Massalia, Les méduses vertes, Il était un fil (Marseille).
Selected by a jury of professionals and a vote by the general public from more than 150 candidates from 19 countries, the 20 OpenMyMed laureates will, this week, follow an intensive programme of specially designed Masterclasses to respond to the fundamental needs of young labels:
- Brand Identity with the trio of Jayne Estève Curé (IFM Marketing), Olivier Guillemin (Chairman of the Comité Français de la Couleur) and Olivier Védrine (Architect and Designer, lecturer at the Camondo decorative arts school)
- International Business with Muriel Piaser a member of the MMMM's regular team of experts (International Fashion Consultant)
- High-Tech Fashion with the Tajima Group, specialists in industrial embroidery, and a partner of the MMMM
Our 20 laureates will also benefit from a fashion spread by Matthieu Pabiot, under the watchful eye of the photographer Faustine Martin, which will be published in the autumn in Marie Claire Méditerranée.
A new Mediterranean generation on the move. See their work in the windows of the Galeries Lafayette, a partner of the MMMM, from 6 to 13 June, and meet them in person tomorrow at the Bande Ephémère-Pop-up Band evening at the Jardin Montgrand from 7pm.
See more of the 2017 OpenMyMed Prize laureates in the La Provence daily newspaper.