Each year the OpenMyMed Prize provides 20 laureates (from Marseilles and its surrounding Region and the Mediterranean) with targeted support for the 3 fundamental needs of young labels: Brand Strategy, Communications and the Fashion Trade. The support package for each laureate is estimated to cost €30k.
In 7 years the OpenMyMed Prize has professionally supported 91 laureates with the help of its private and public sector partners. This is to make sure that they become established in their area in a sustainable manner, develop their business on the international market, and generate as many Success Stories as possible: Charles & Ron, David Catalàn, Folklo by Ka, Janjic, La Nouvelle, LSonge, Maid in Love, Marion Vidal, Paolo Errico, Rula Galayini, Van Palma, Sessùn…
This prize is part of the OpenMyMed Festival, a shop window for the missions of the MMMM, whose guest of honour in 2017 is the Fashion Designer JACQUEMUS.
Both the French National and International press are very interested in the programme, with media editions celebrating the success of the 7th OpenMyMed Competition, which puts Marseille on the map as one of the major fashion cities.
Discover all the laureates here