A laureate of the 2016 OpenMyMed Prize competition and now a member of the board of directors of the Maison Méditerranéenne des Métiers de la Mode (MMMM), Jina Luciani launched her Occidente Ecocollection en 2006, based on the concept of an original and eco-friendly personal wardrobe, inspired by the quality of life in the western world.

The CCI and the Trade Council on the Côte d'Azur were enthused by this identity as they have now made Occidente a beneficiary of the ECODEFI sustainable development label.

Associated to this article