In the framework of the M MAJOR competition, the fashion designer Mélina Carbonaro (Mademoiselle Socialite) had been invited by Who’s Next to show her label's work in the space dedicated to Openmymed. This was a unique occasion to present the label's ready-to-wear collection to international buyers, compare with the competition, and provide us with her first impressions.
Choose one piece form your 2017 Spring-Summer collection which you consider really reflects the Mediterranean, the main theme of Who’s Next?
The Ischia dress, named after the Italian island, made in guipure lace and semi-transparent cotton voile, is very Mediterranean. It is light and glamorous, because of its cut-outs from the hip level, a low waistline and a high choker neckline, ideal for hot, sunny weather.
What do you expect from being at the Who’s Next ?
Thanks to the Openmymed space it was the first time I showed my work at the Who’s Next trade show. I hoped to gain more visibility on the international market, and be able to compare my work with other labels. I was also selected to participate in the Martine Leherpeur Conseil trendsetters forum show, which increased my visibility at the event.