As part of its OpenMyMed Prize competition the Maison Méditerranéenne des Métiers de la Mode (MMMM), in partnership with Who's Next, is offering a stand at the Première Classe  international fashion trade show in Paris, to four fashion accessory Laureates of the 2017 edition, Noa-Kis, Artem Atelier, Il était un fil and Romane Petrosino Joaillerie.

At their fashion booster campus in Marseilles last June, the laureates created their brand strategy with support from Jayne Esteve Curé, Olivier Guillemin, and Olivier Védrine. They also developed an international business strategy with help from Muriel Piaser. Now these 4 Laureates, selected from the 20 by Who’s Next, will be able to meet international buyers to present their new Spring/Summer collections.

This year our 4 Laureates have also been chosen to take part in the Trends Forum, in the heart of the Gallery Store, by TREND UNION, the trend forecasting consultancy based in Paris, created by the famous Dutch trend forecaster Li Edelkoort.

The future of fashion is ready, and will proudly display the values of a Mediterranean which is both creative and dynamic.

See the four designers at the OpenMyMed Prize Stand N°3-F45

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