Los Angeles has become an icon and benchmark for new chic fashion for men. On the other side of the Atlantic, however, Marseilles has nothing to envy about Los Angeles; the city has its own relaxed, laid back style with a sea view and sunshine. But that isn't all!
With the opening of the Docks de Marseille shopping and commercial centre and the MuCem, which won the 2015 Council of Europe Museum Prize, and the emergence of local fashion designers supported by the Maison Méditerranéenne des Métiers de la Mode, the Phocaean City is becoming more like the City of Angels.
The city has local fashion brands and labels which get their inspiration from its lifestyle and casual chic, for example:
Atelier Semis, laureate of the 2015 M Major competition, and their video on the production of skateboards "Made in Marseille";
Espigas, laureate of the 2016 M Major competition with their chic and laid-back style of shoes.
This is only just the beginning for Marseilles, as the city is looking to achieve the title of Fashion Capital.