Nelly Rodi, the trend forecasting agency managed by Pierre-François Le Louet, who is also at the head of the French Women's Ready-to-Wear Trade Association, explores the new fashion capitals. At the top of the list is Marseilles with Jacquemus' runway show « Les Santons de Provence » produced by the MMMM as part of their OpenMyMedFestival, as well as Los Angeles, with the latest intermediary collection by Dior. Two cities with similar DNA, inspiring us with a breath of fresh air which mixes creativity and business. A new map of the fashion world is being drawn between the existing capitals of Paris, New York, London and Milan and the new innovative capitals of Marseilles with the South and the Mediterranean, and Los Angeles with the West of the United States.
Read more on the Nelly Rodi website.