MARSEILLE IS TO PARIS WHAT LOS ANGELES IS TO NEW-YORK

03/03/2017


©DR

The Maison Méditerranéenne des Métiers de la Mode (MMMM) explains to the international news agency the AFP (Agence France-Presse) their ambitions to make Marseilles the California of French fashion. Initially made by Andrea Palasciano, this interview was then used by over  40 national media, including in Paris Le PointLibérationL’ExpressLe Nouvel Obs,… and regionally by Le ParisienOuest FranceCorse Matin, and also in the Dom-Tom French overseas Departements and Territories. A media "Tour de France" bringing together 9 million readers around the MMMM and its unique positioning as a fashion "slasher" turned towards the Now Gen Mode. The term "slasher" was created in France referring to the slash sign / separating a person or entity's different professional activities.  

The MMMM detects and supports the New Mediterranean Fashion Scene with its OpenMyMed Prize competition open to 19 Mediterranean countries, which in 7 years has brought together more than 91 designers.

The MMMM co-created with the largest university in France, Aix-Marseilles University, the Professional Licence degree course and the Master 1&2 of Fashion and Textile Trades, completed by the recent creation of the fist University Chair in France  in Fashion, Fashion Crafts & High-Tech, for the start of the next academic year.

The MMMM organises in Marseilles the OpenMyMed Festival, the must rendezvous of the Now Gen Med from May to September. Its guest of honour this year is Simon Porte Jacquemuswith a double exhibition at the Museum of Decorative Arts, Fashion and Ceramics and the MuCEM. 

An innovative 360° strategy which also acts as a talent incubator. Discover more on these media: 

Libération
L'Express
Le Point
Le Nouvel Obs
Le Parisien
L'Echo Republicain
France 3
La Depeche
France Soir
La Provence 

Ouest France
Corse Matin
La Nouvelle Republique
Finances
Yahoo
Investing
Alvinet
France Guyane
Infos
La Montagne 

Business
Cambiste
Dom-Tom
La République des Pyrénées
Le Berry
Le Maine Libre
Le Pays
Scoopnest
24 matins
La Réunion

Anygator
LNC
Tendance Ouest
Actualités du jour
Courrier de l'ouest
Courrier Picard
Africain
Journal Du Net
Tunisiens
La Minute
- La Marseillaise

 

©DR

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