M MAJOR, THE FASHION DESIGN TRAJECTORY OF BÉRANGÈRE PERRET

19/07/2016


© Charlotte Lapalus

Returning from a family road trip in Latin America, Bérangère Perret came back wearing a pair of the famous espadrilles of the Gauchos in Argentina, and decided to let other people discover them: and that was how Espigas was born. As light as a feather, hard wearing, chic and colourful, the Espigas espadrilles can be worn for any occasion, and when you get a pair you also help the NGO Mato Grosso present in South America to help develop schools. Chic and Ethical, Bérangère Perret shares her fashion design trajectory with us.

Fashion and the Mediterranean: How would you define your Mediterranean-ness?

My Mediterranean-ness is physical! It's in the sand on the beach, and the dust in the street... an Espigas allies the lightness of an espadrille with the comfort of a plimsole tennis shoe.

What has the M Major competition brought you?

It opened doors, provided a breath of fresh air, working together with others and sharing, visibility, and good advice...

What is your flagship piece?

This year the revisited version of a girly espadrille, chic and trendy ballet slippers in printed cottons or spangled linen which you can wear for all occasions.

Has the internet changed your relationship with fashion?

The internet is all about photography; you have to be very careful with the visual identity of the label and take great care with the choice of images and photos. You always have to be on your toes and perpetually monitoring communications and social networks. It makes access to fashion easier for everyone, but sometimes makes it difficult to understand the codes.  Paradoxically, it makes it more difficult to get across an original message.

 
© Charlotte Lapalus

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