© Charlotte Lapalus

The Fashion Institute of Technology in New York and Esmod in Paris, Jina Luciana has travelled around the world before coming back to settle down in the "Sud" [South of France] where she grew up, to create her eco-label Occidente. Her collections of lingerie and loungewear brilliantly combine aesthetics and ethics, a remarkable fashion design trajectory, which she shares with us.

Fashion and the Mediterranean: How would you define your Mediterranean-ness?

I am known as a young Mediterranean fashion designer. Although I was born in Beirut, I am deeply attached to the Provence Alpes Côte d’Azur region where I grew up as a child and developed my passion for fashion and the arts. Here is where I took my first steps in the Fashion World.

What has the M Major competition brought you?

The  M Major competition helps access skills and expertise in various sectors which are essential for a fashion designer, for example communication and public relations, and marketing. It also provides a range of training courses which are complementary to the skills and expertise, which enable me to move forward with my projects.

What is your flagship piece? 

In Lingerie, it is definitely the JIJI panties photographed by the MMMM in an Amber colour. In Loungewear it’s the VINTAGE top. Then there is the Yogapant, a bestseller for both Women & Men. 

Has the internet changed your relationship with fashion?

The digital world and the internet really adds life and energy to my relationship with Fashion. I am often described as an « authentic fashion designer ». I tend to design and create using classic skills and expertise and use the digital world and the internet to make my skills and expertise more modern.

© Charlotte Lapalus

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