The time has long gone when only women fashion designers could create clothes for women. Today, men have shown that they can excel in this domain. In recent times the names of men have dominated the Haute Couture and Ready-to-Wear sectors. But, if there is one area of fashion design where women still express their talents and are recognised around the world, it is in lingerie.
The Musée de la mode de Marseille fashion museum, created by Maryline Bellieud-Vigouroux, was, in the early '90s, the first to invite Chantal Thomas to invent the idea of underwear-as-outerwear and make women's lingerie in phase with current fashion trends.
Each year the Maison Méditerranéenne des Métiers de la Mode (MMMM) encourages women fashion designers who have become laureates of the MMMM's competitions, to continue the story of lingerie in their local region and along the southern perimeter of the Mediterranean. Among them, La Nouvelle, laureate of the 2014 MFP competition, and Occidente, a laureate of the 2016 M Major competition, support the "Made In France" label which is a determining factor of purchasing behaviour.