The label from Marseilles, Kaporal , dances their Extend Denim range to the rhythm of the Just Dance game in their new publicity campaign broadcast on the French channels M6, W9 and 6TER. At the same time they have a programme of games/competitions in their boutiques and retail outlets during Paris Game Week, when the 2017 version of the game will be launched. Kaporal continues with its strategy of original urban collaboration for its Extend Denim collection. They already worked with the internationally famous dancer Lil Buck in 2015 to interpret an urban ballet in jeans. Always a leader when looking for new associations, this time with Ubisoft and their game Just Dance, where their collection of special jeans are made to dance; as they are 100% stretch, it makes the movements easier.