A new way of consuming is quickly overshadowing the Fast Fashion that has been so popular in recent years.
A recycling effort organised by Kaporal, a contributing partner of the MMMM, allows shoppers to exchange their used jeans for a 20-euro voucher in its network of stores.
Launched last winter, this operation, supported by the MMMM, is now bearing fruit.
Along with the École de la Deuxième Chance , a partner association of the project which works for the professional and social integration of young people who have left the school system, Kaporal has given a second life to the 5000+ pairs of jeans collected.
Decorative items and accessories have been created by Kaporal’s design team and produced in collaboration with the Marseille integration workshop 13 A'tipik , with all profits going to the Ecole de la deuxième chance.
As a major industry player in the Mediterranean region, it is only natural that Kaporal is a contributing partner of the Maison Méditerranéenne des Métiers de la Mode (MMMM).