KATE MOSS ADO FOR THE RE-ISSUE OF ADIDAS' ICONIC GAZELLE TRAINERS

07/07/2016


What is happening with trainers? The brands are releasing one crazy advertising spot after another and this time it’s Kate Moss who's playing along.

Yesterday Jonas Hill treated us to a spot that was basically anti-pub for the Reebok x Palace collection. In a genre which is a little less crazy, and a little prettier, Adidas defy the web pop codes to make you want a pair of Gazelles.

On the back of the successful return of their Stan Smith trainers, the brand wants to make this collaboration with the "waif" a new hit in terms of come-backs. To do this they have taken a spot and photo of baby Kate, with Gazelles on her feet, and animated it. Beware an epileptic fit: it jumps around, changes, splits, and goes quickly, in all directions.  The rhythm gives the spot the look of a psychedelic animated GIF.

There is no doubt that the vintage photo of the almost juvenile little face of Kate Moss will give a real boost to the model; the first photo was taken in 1968.

 

Sources: Ladn.eu