In the framework of the M MAJOR competition, the fashion designer Isabelle Letouche (Kodd[e]s) had been invited by Who’s Next to show her label's work in the space dedicated to Openmymed. This was a unique occasion to present the label's leather goods collection to international buyers, compare with the competition, and provide us with her first impressions.
Choose one piece form your 2017 Spring-Summer collection which you consider really reflects the Mediterranean, the main theme of Who’s Next ?
The BiKolor clutch bag with « Springbok Flowers » details evokes the mixing of cultures, which is a central theme in the Mediterranean. And Marseilles reflects this multiplicity of influences.
What do you expect from being at the Who’s Next ?
I first exhibited at Who’s Next in 2010 when I had only just created my label. This time I was better prepared. I've had the time to mature my ideas and the opportunity to be supported by the MMMM experts as a laureate of the M MAJOR competition. Now I have a better idea and understanding of my positioning in slow fashion. A value which I want to continue to support and promote, even at a big trade show like Who’s Next. I got very good feedback on that from the contacts I made.