Damart continues with its image strategy which it started a few seasons ago: to attract a younger clientele and be talked about in terms of fashion, the Northern brand continues to use guest designers. Even though the brand has just presented a capsule collection by Andrea Crews, which will be in the shops in September, they have already announced their collaboration with Chantal Thomass.
The lingerie designer is used to such collabs, thanks to her popularity with the general public. This is a plus for Damart, who specifically want to enlarge their clientele for solution products such as their Thermolactyl line. To attract new customers, the brand will bring out a special Christmas capsule collection which will be presented to the press in the Autum, just after the previous capsule collection by Andrea Crews arrives in the shops.
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