Since 2016, Tajima, the Japanese international leader in the manufacture of industrial embroidery machines, has been a partner of the MMM, providing « Fashion Tech » support to our young fashion designers. During our Fashion Booster Campus, Franck Raynal, Manager of Tajima Europe, invited our laureates of the 2017 OpenMyMed Prize to his head office at La Ciotat, where they discovered the innovations possible with industrial embroidery, from digital 3D to real-time embroidery. At the end of the workshop, he gave Tajima's Fashion Tech Award, including a €1,000 grant and the opportunity of making a unique piece of embroidery in their Italian workshops, to the two Egyptian sisters who founded the fashion bag label Okhtein.
After 6 months of work, exchanges and discussions, Okhtein went to Milan on 18 December 2017 to launch the production of their prototype for a fashion bag. Discover images of the results below.
« The techniques used by Tajima in terms of embroidery cordage are impressive. We did not realise that the technology had progressed so much. This exceptional support package really opened our eyes to the possibilities of mixing embroidery with leather. The discovery of these new techniques was a real source of inspiration for us. To the extent that we decided to base the whole of our 2018 Autumn/Winter collection on the use of cordage and embroidery on leather. Just one sample was all that was needed for the inspiration of a complete collection. » Aya & Mounaz Abdelraouf, the creators of Okhtein
After Okhtein's time at the Studio Auriga in Milan, the fashion bag label is now taking advantage of Tajima's international network to make their new collection in their home country of Egypt.
See the interviews with Franck Raynal and the two Abdelraouf sisters, concerning this partnership: