In the framework of the M MAJOR competition, the fashion designer Charlotte Rekassa (Charlotte Aire) had been invited by Who’s Next to show her label's work in the space dedicated to Openmymed. This was a unique occasion to present the label's ready-to-wear collection to international buyers, compare with the competition, and provide us with her first impressions.
Choose one piece form your 2017 Spring-Summer collection which you consider really reflects the Mediterranean, the main theme of Who’s Next ?
The backless, striped body with its graphic plunging V neckline; which is sober, sexy, sporty and glam all at the same time. The stripes evoke the marine side of the Mediterranean, and they are in navy blue and white, referring to the blue of the sea and the white of the waves.
What do you expect from being at the Who’s Next ?
I already came in January with the MMMM to discover the Who’s Next show, but this time it was a great opportunity to be there with Openmymed. With the stand I hoped to expand our retail outlets outside the PACA region [Provence–Alpes–Côte d'azur] in the rest of France and abroad.