Chanel sets up shop in Saint-Tropez


It is not by chance that Chanel has decided to open a pop-up-shop at the la Mistralée Hotel, as Saint-Tropez was Gabrielle Chanel's favourite destination when she wanted to relax.

As a partner of the MMMM, the arrival of a pop-up-shop by Chanel in the South of France strengthens the region's position in the fashion world.

This is the seventh consecutive year that Chanel has a presence in this City in the Var Department of France, creating once again a unique atmosphere in a building dating back to the 1800s. Mirrors and raw materials adorn the town house, showing fifty percent the new collection and fifty percent the Fashion House's standards.

There are ready-to-wear creations, accessories, perfumes, as well a luxury jewellery pieces and watches: from 23 April to 5 October 2016.

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