The Itinéraire Mode of Annabel Kern

A RETAIL EVENT IN COLLABORATION WITH THE TUTORIAL GROUP OF THE MASTERS 1 DEGREE COURSE IN FASHION AND TEXTILE METIERS AT AIX-MARSEILLES UNIVERSITY (AMU)

12/12/2016


© Annabel Kern

As we approach Christmas and the New Year the Itinéraire Mode shopping experience is the ideal way of discovering young local fashion labels between Marseilles and Aix-en-Provence and be charmed by the interior decoration, home and baby accessories collection of our M LAB label Annabel Kern

How would you define your style?
Annabel Kern is for all the family, with poetic items of decoration and accessories, as well as household linen in natural materials, flexible and easy to live with. Each piece must be timeless and evolve with the mood and seasons. Nature and travel are a major source of inspiration for the label.

What has the M Lab status brought you?
Recognition from Fashion and Textile professionals. To find myself among the Success Stories on the MMMM website, next to Emma François (Sessùn) or Stéphanie Marin (SMarin) made me proud, even if the road is still very long before I can get anywhere near being so successful. But I find it encouraging and it boosts my energy to develop my label.

Why participate in the 2016 Itinéraire Mode event?
Itinéraire Mode is celebrating its 10th birthday. I also participated some years ago. The experience allowed me to become known in my town as I got to know the different boutiques. Creating and designing is one thing, but talking about your label to professionals is something else... Itinéraire Mode helps young designers get started. Presenting your label to buyers is a complicated process, but nevertheless very necessary.
Itinéraire Mode helps support and promote the talent in the region and generates a form of solidarity between designers and boutiques. I am convinced that people from Marseilles and Aix-en-Provence are really pleased to discover some rising fashion labels from their region, and even more pleased to treat themselves with a local creation.

As part of Itinéraire Mode, you are present in the Oui Mums, Titre and Womb boutiques. What does that experience bring you?
Each boutique has its own style and caters for different needs. As my last collection had a range of products from baby wear and accessories up to interior home decoration, each boutique selected products which met the expectations of their customers. Mostly interior decoration at Titre, and more baby and young children’s accessories at Oui Mums.

Addresses:
Titre: 24, Rue Sylvabelle – 13006 Marseille
Oui Mums: 45, Boulevard Edouard Herriot – 13008 Marseille
Wood: 7, Rue Méjanes – Aix-en-Provence

Consult the Itinéraire Mode Journal HERE

© Annabel Kern

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