Launched in 2015 by William Naïm, after having won the title of Best Apprentice in the PACA Region, My Jeweler is W proposes a collection of timeless, unisex and personalisable jewellery in 18 carat gold and 925 sterling silver, handmade in their workshop in Marseilles. Noticed by the MMMM, the label is now part of their M LAB group which benefits from support to help their development. They all participate in the Itinéraire Mode retail shopping experience event.
How would you define your style?
MYJW jewellery is simple, personalisable, and made from noble materials, 18 carat gold and 925 sterling silver. There is no predefined style, my jewellery is unisex and fits perfectly with a classic style just as much as with something more unconventional.
You adapt it, adopt it, then pass it on. I like the idea of passing on jewellery from generation to generation, whether a bangle, signet ring or a simple gold ring, then they never become obsolete.
What has the M Lab status brought you?
The M LAB status brings credibility and a reputation with customers and professionals. It makes the development of the label easier, for example being accepted in retail outlets which are usually difficult to access.
Why participate in the Itinéraire Mode event?
This is my first Itinéraire Mode experience. I am present in the Claudia N à suivre and Lifestore boutiques, which are prestigious retail outlets that improve my reputation and make the possibility of selling in a boutique easier and quicker.
It is important that boutiques and young designers show local talent and attractiveness. Fashion is not just in Paris!
Claudia N à Suivre: 9, Rue de la République – 13002 Marseilles
Lifestore: Docks Village, 10 Place de la Joliette – 13002 Marseilles, France
Consult the Itinéraire Mode Journal ICI