The Itinéraire Mode experience of RUBAN ROUGE BIJOUX – M LAB

A RETAIL EVENT IN COLLABORATION WITH THE TUTORIAL GROUP OF THE MASTERS 1 DEGREE COURSE IN FASHION AND TEXTILE METIERS AT AIX-MARSEILLES UNIVERSITY (AMU)

17/11/2016


Ruban Rouge

Inspired by the maritime world, the collections of RUBAN ROUGE BIJOUX created by Raphaël Ostorero, takes a new look at the Mediterranean style  with mixed, strict and chic lines. Discovered by the MMMM, who recently gave the label M Lab status, they are experiencing their first Itinéraire Mode event.

How would you define your style?
Ruban Rouge Bijoux's style of jewellery is modern, contemporary, and refined, like their origins, and open minded, with no barriers, limitations or restrictions, in the same mould as the city where they are made, Marseilles.

What does the Itinéraire Mode event bring you?
It's the first time that we participate in the Itinéraire Mode event. This initiative created by the MMMM follows on completely in the same spirit as Marseilles European Capital of Culture for 2013. It promotes local artists and designers and gets them discovered by consumers from Marseilles and the rest of France. As part of the Itinéraire Mode, I am in the Lifestore boutique at the Docks Village, which is a concentration of designers in the heart of an unusual type of shopping centre. It provides a point of sale and generates visibility. The presence of Ruban Rouge Bijoux jewellery as part of the Itinéraire Mode experience, adds credibility for the customer in their act of making a purchase. Because of this initiative, the customers know that the creations they are buying are Made in France and are made by labels from Marseilles or the surrounding region, supported by an official and recognised organisation, the  MMMM.

Address:
Lifestore: Docks Village, 10 Place de la Joliette – 13002 Marseilles, France

Consult the Itinéraire Mode Journal ICI

Ruban Rouge