Itinéraire Mode 2015 - 9TH Edition


The 9th Edition of Itinéraire Mode presents 21 young talents through a fashion circuit of boutiques in Aix-en-Provence and Marseille. The project starts in Aix-en-Provence on Wednesday 14 October and in Marseille on Thursday 15 October.


Using established boutiques in Marseille and Aix-en-Provence to present new, developing labels in men's and women's ready-to-wear clothes, accessories and jewellery, all supported by the MMM.

This year the project is also supported on itiné, allowing the partner multi brand boutiques to make their selection of the profiles and Autumn/Winter 2015/2016 collections of the labels they will be presenting to their customers over the two and a  half month period. 

The aim is to have these young entrepreneurs continue to be presented by these boutiques, and others, once the project has finished. 


Organising for the necessary tools to be available for this event for the new designers, the multi brand boutiques and the media, by using recognised professionals, such as the photographers Elisabeth Montagnier and Anne Loubet (lookbook, corporate photos, flyers, posters). 

A web and print media plan and a competition with Radio Chérie FM,as well as visibility for all MMM's financial partners.


The MMM through Itinéraire Mode has:

- created partnerships with 180 boutiques
- had 150 labels participate in the project, 17 of which became «success stories»

A recent benchmark study on new shopping habits in France showed that 78% of shoppers still preferred making their "fashion" purchases in shops rather than online (source: Fashionmag, September 2015).

Itinéraire Mode is more than ever a positive initiative for these fashion designers, who are all at the launch stage, as well as for the partner boutiques.

2015  Program

See all the photos of the inaugural events in Aix-en-Provence and Marseille.  

Atelier Bartavelle at Live Store Labo and By Marie in Marseille, as well as at La Grande Boutique in Aix-en-Provence. 
Bird Song at Diable Méridien and Empreintes du Sud in Marseille, as well as L'oiseau bleu and Bonjour Concept Store at Aix-en-Provence. 
Firstoftulla at the Boutique Pom and at Jardin Montgrand in Marseille and at Bo Access in Aix-en-Provence. 
J'ai épousé une Perle at Jardin Montgrand in Marseille and at Oiseau Bleu in Aix-en-Provence. 
Roze at Eggöh in Marseille
Le StockholmSyndrome at Jardin Montgrand in Marseille
Valérie Broux at Valentine & Co, the Dock in Marseille
Van Palma at Jardin MontgrandReiko and Diable Méridien in Marseille
Olgajeanne at Empreintes du Sud in Marseille
Ana H at Jardin Montgrand and La Nouvelle in Marseille
Espigas at Jardin Montgrand in Marseille
Fil de Boheme at the boutique Chewo in Aix-en-Provence. 
Ligne Aurore at Diable Méridien in Marseille
Mlle Socialite at Jardin Montgrand in Marseille and in the two boutiques Autour du monde
Kodd[e]s at Empreintes du Sud in Marseille and at Wood in Aix-en-Provence. 
Laulane Bijoux in the two Autour du Monde boutiques in Marseille and Aix-en-Provenceet and at Chewo in Marseille
Sibylle Flouret at Bo Access in Aix-en-Provence. 
Soltan at Essentiel and the boutique Pom in Marseille
Zelda Zang at Eggöh and intercréa in Marseille
Zette at the Bonjour Concept Store in Marseille

Associated to this article