Matthieu Gamet, the President of the MMMM, was present at the event, "We promote their work and provide individual support in a range of areas, such as collection planning, company management, marketing and visual identity. These are fundamental services which help boost a young label towards international recognition. The package cost around €15,000 per label."
This global and visionary support is reflected, for example, in a 12 page fashion spread in the le Grazia women's magazine, focusing on the M Major competition, with fashion designs by Sylvia Sanchez and photographs by Charlotte Lapalus.
The creative direction of the exhibition photos and the lookbook were the responsibility of the Ecole Axe Sud graphic arts school, bringing together two sources of talent in Marseilles, to celebrate the future of fashion design "Made in Sud".
Download the lookbook here.