From the Mediterranean Fashion Institute to the Maison Mode Méditerranée
Maryline Bellieud-Vigouroux mobilised the French State, Territorial Collectivities, various personalities including the most influential in the world of luxury fashion, fashion designers, industrialists and the media, to create the Mediterranean Fashion Institute (IMM - Institut Mode Méditerranée) and the Fashion Museum.
The Fashion Museum used its contemporary exhibitions and rich collections to develop international interest in Marseille and present new labels alongside confirmed brands in the Mediterranean Fashion Institute.
©Pic by Patricia Giudicelli
A unique concept is born at 11 La Canebière, the Mediterranean Fashion Centre (Espace Mode Méditerranée-EMM). The architect Jean-Michel Wilmotte, refurbishes a Haussmannian building to bring together in the same place, the associative structures representing the fashion sector:
- the Clothing Trade Association (Chambre Syndicale de l'Habillement-CSH),
- the Mediterranean Fashion Institute (Institut Mode Méditerranée-IMM),
- the Euro-Mediterranean City of Fashion (Cité Euro-méditerranéenne de la Mode-CEM),
- the Fashion Museum with its auditorium and documentation centre.
For a period of 20 years this place has been a shop-window for culture, economics and media for the Fashion and Clothing sector, and has made Marseille and it local region the second city for fashion in France, after Paris.
In 2010, Aix-Marseille University (AMU), joins the Mediterranean Fashion Center in the creation of Masters 1 and 2 Degree courses in Management of Fashion and Textile.
In the same year, the Mediterranean Fashion Institute (Institut Mode Méditerranée-IMM) and the Euro-Mediterranean City of Fashion (Cité Euro-méditerranéenne de la Mode-CEM) created the Maison Mode Méditerranée (MMM).
Since the Autumn of 2013, the MMM has been located in new premises at the Mediterranean Fashion Center (Espace Mode Méditerranée) in the heart of the Euro-Mediterranean business and cultural district. The MMM develops new objectives:
- Educating and training future managers for the fashion sector, in partnership with AMU
- Discovering and supporting young fashion entrepreneurs located around the Mediterranean perimeter, and in Marseille and its surrounding region.
- Testifying to the creative influence of this field in this area.
In this economic and cultural environment, all the conditions are met to make Marseille the Fashion Capital of Southern Europe.
Under the impulsion of the Marseille Downtown project, the MMM is moving its office to the heart of the city center, at Rue de la République a few meters from the Old Port.
During the last 30 years we have overcome all challenges and obstacles to establish Marseille's present cultural position: with the creation of the Fashion Museum, Education with related university courses, discovering young talent with our OpenMyMed Prize competitions, participating in the cultural influence of Marseille European Capital of Culture and since 2016 with the OpenMyMed Festival.