Strategy - Expert 2017

Aurélia Vigouroux

Aurélia Vigouroux © Virgile Guinard

After graduating from Sorbonne en 2003, Aurélia Vigouroux begins her career in the marketing department at Guerlain, Chanel and Yves Rocher. She quickly decides to strike out on her own and founds AmuseD, her Fashion and Media communication office in 2009. Her philosophy is inspired by the slash duo Fashion/Art. Specialized in digital strategies she works on prospective identity projects for ELLE.FR, MARIE CLAIRE, CHANEL, L’OREAL, NELLY RODI and full of passion for emerging brands she develops a dedicate consulting section focus on their fundamental needs. In 2016 she joins the Maison Méditerranéenne des Métiers de la Mode founded 30 years ago in Marseille by her mother Maryline Bellieud-Vigouroux. At the head of the strategy and communication consulting department of the MMMM, she is in charge of OpenMyMed Festival which offers a Carte Blanche Exhibition to young and talented designers such as Jacquemus this year, OpenMyMed Prize opened to 19 countries included Portugal supports the NOW GEN Mediterranean designers with the first fashion booster campus and The Fashion Education in partnership with Aix-Marseille University to train the new generation in Fashion Métiers with a complete cycle of degree courses (undergraduate and Master 1&2) which will be completed this year by the launch of the first Fashion University Chaire. 

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Aurélia Vigouroux © Virgile Guinard